AI-search field guides
Practical, evidence-led guidance for B2B teams working on AI visibility, managed publishing, attribution, and enquiries.
Can You Measure Clicks From Google's AI Mode Links?
Google just added more links to AI Mode and AI Overviews. But Search Console's AI report still shows impressions, not clicks. What changed, what you can measure today, and what you can't.
Do Small Brands Show Up Less in AI Answers?
In one large study, global brands appeared in about 73% of relevant AI answers, mid-market brands in 44% and niche brands in just 11%. What the data shows, what it doesn't, and where smaller brands can start.
Does Google AI Mode Reduce Clicks to Websites?
In a randomized experiment, people moved into Google AI Mode for a week clicked through to websites far less often. What the study found, what it doesn't prove, and what to measure when clicks shrink.
How Do You Find Pages That Name Your Competitors but Not You?
AI answers lean on what the rest of the web says about you. Here's how to find the pages AI cites that mention your competitors but leave you out, and what to do about each one.
Is Gemini Traffic Showing Up in Your GA4?
Gemini has started tagging some of its links with utm_source=gemini, and GA4 now has an AI Assistant channel. Here's a five-minute check, and what GA4 still can't show you.
TopGEO is now part of Claude Startups Program
We've been accepted into Anthropic's startup program and are now using Claude across our AI optimization work.
Does Adding Schema Get Your Pages Cited by AI?
Ahrefs tracked 1,885 pages that added schema markup against 4,000 that didn't. AI citations barely moved. What the study found, what it doesn't prove, and how to test changes on your own site.
Is ChatGPT Now Legally a Search Engine in the EU?
The European Commission has designated ChatGPT a Very Large Online Search Engine under the Digital Services Act. What changed, and what it means for brands that want to show up in AI answers.
AI-Search Lead Generation for B2B: From Answers to Enquiries
A practical operating model for turning buyer questions in AI search into managed pages, captured enquiries, and measurable pipeline.
Native-Domain Publishing for AI Search: What Managed Delivery Means
How managed edge publishing adds AI-ready pages to an existing domain without a CMS migration, and where ownership and operational responsibility sit.
AI-Search Attribution for B2B: A Defensible Measurement Model
How to connect AI answer evidence, referral signals, landing pages, and enquiries without claiming more certainty than the data supports.
GEO for Indian B2B Manufacturers Selling to Global Buyers
A focused GEO playbook for export-oriented manufacturers whose buyers use AI to research suppliers, specifications, compliance, and fit.